Team training

Marketing team training, built on your own ad accounts

Practical training for in-house marketing teams, run on your real campaigns so the results show up in your numbers, not just in certificates.

1The problem

Most marketing teams learned paid media from tutorials and trial and error. Campaigns run, but results stall, tracking is half-trusted, and AI gets used without a clear framework. Generic courses don't fix it, because they teach theory on someone else's examples.

Results have plateaued

Spend keeps going up, but cost per lead or sale doesn't come down.

AI without a framework

The team uses AI tools, but nobody agrees what they should and shouldn't decide.

Too much depends on an agency

Your team can't challenge recommendations or run tests on its own.

2Who it's for

In-house teams of 1 to 10 marketers

Running Google, Meta, LinkedIn or TikTok campaigns day to day.

Marketing leads

Who want a team that needs less hand-holding and reports with confidence.

Companies bringing paid media in-house

Moving away from full agency dependence.

Teams adopting AI

Who want to use it for speed while keeping decisions human.

3What's included

Skills audit

An intake form for every trainee plus a review of your live accounts.

6-week programme or workshop days

Weekly live sessions, or focused half or full days.

Training on your real campaigns

Every session uses your accounts, not generic examples.

The AI + marketer workflow

Where AI speeds things up, and where judgement must stay human.

Weekly exercises

One change to make in the account every week.

Results report

Before-and-after skills and account measures, with next steps.

4How it works

  1. Discovery callWe talk through your team, channels, goals and current results.
  2. Skills auditTrainees complete the intake form and we review your accounts.
  3. Programme planModules and examples chosen around your team's real gaps.
  4. SessionsLive training on your campaigns, with weekly exercises.
  5. Results reportWhat changed, what improved and what to focus on next.

5Expected outcomes

  • A team that improves live campaigns every week, not just after the course ends.
  • Tracking and conversion setups your team understands and trusts.
  • A repeatable way to test creative, audiences and budgets.
  • Confident use of AI for speed, with clear rules on what stays human.

6Relevant experience

Built on live campaign work

Our practitioners run paid media every week, across these channels and sectors. Everything we teach and recommend comes from current, hands-on work, not theory.

Google AdsMetaLinkedInTikTokGA4 and Tag ManagerAI workflows
B2B SaaSFintechiGamingPropertyHome servicesInsurance
Case studies

We share relevant, anonymised examples on a call, matched to your sector and goals.

Ask for examples

7Frequently asked questions

Remote anywhere. On-site by arrangement.

Most teams choose a 6-week programme with one live session a week. Workshop days are available for a focused lift on one topic.

View-only access helps, because sessions use your real campaigns. It's removed when the engagement ends.

The intake form sets the level for each person, so sessions are pitched to stretch everyone without losing anyone.

Every programme is quoted after a free call, based on team size and scope. Fixed-fee work starts with a 50% deposit.

8Talk to us about team training

Book a free 30-minute call, or send a message if you'd rather start in writing.